Why Data Pros Still Need Conferences: A Deep Dive into SQLBits 2026

In this candid chat, Marco Russo sits down with SQLBits founder/director Simon Sabin to answer one simple question: why bother with conferences in 2026? We cut through the marketing and talk about what actually matters—meeting peers, asking real questions, and learning from battle-tested content (not vendor demos). We explain how SQLBits puts attendees first (recorded sessions, smart training-day format, varied session lengths, no hard sell), and why that mix helps both newcomers and advanced pros. SQLBits 2026 is in Wales—if you’ve never been, this is the one to try.

SQLBits: https://sqlbits.com/
SQLBI: https://www.sqlbi.com/training/

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