This session goes beyond the classical star schema modeling, exploring new techniques to model data with Power Pivot and SSAS Tabular. You will see how brute-force power in DAX allows different data models than those used in SSAS Multidimensional. You will see several practical examples, including creating a virtual relationship (without a physical relationship in the data model); a dynamic warehouse evaluation without a snapshot; dynamic currency conversion; a number of events in a particular state for a given period; surveys; and basket analysis. The goal of this session is to show you how to solve classical problems in an unconventional way.