DAX Patterns: Basket analysis

These are in-depth video lectures of the Basket analysis pattern.

The goal of basket analysis is to analyze relationships between events. A typical example is to analyze which products are frequently purchased together. This means they are in the same “basket”, hence the name of this pattern. Two products are related when they are present in the same basket. In other words, the event granularity is the purchase of a product. The basket can be the most intuitive, like a sales order; but the basket can also be a customer; In that case, products are related if they are purchased by the same customer, albeit across different orders.

Students have access to a private discussion area where they can interact with the instructors asking questions related to the lectures and the exercises.


  • Basket analysis

    • About the Basket analysis pattern
    • Introduction
    • Defining association rules metrics
    • Optimizing the calculations


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